Album Credits = More Sales!

If you are struggling to generate album sales because your customers only want the digital files, we have a great suggestion to help you entice these clients to buy albums. Consider adding a $100 or $200 album credit for all of your “service only” jobs. This may be just theContinue Reading

Make a Great First Impression With Sample Albums

We’ve all heard this before, but how does it apply to photographers and their clients? I’m a really good photographer and I care about my clients, isn’t that enough?  No!  When it comes to style, color and fashion for their wedding, today’s brides are all about what’s trending and relevant.Continue Reading

Stunning Sample Album!

Beautiful and unique albums leave our Chicago factory every day, and sometimes we just have to stop and show off a little! Not long ago we had the honor of making this beautiful 12×12 Zook Book Studio Sample for Hon Low of Chia and Hon Photography in Savannah, GA. HonContinue Reading

Salesman vs. Problem Solver

Okay, think fast: When I say salesman you say…what? Pest? Pushy jerk? Used car guy in a bad suit? Not too long ago I made all the same associations. That is until I accepted a job in sales. The truth is that despite the stereotypes, a true sales professional makesContinue Reading

What I learned about being a photographer as a bride

As a 10 year pro photographer, I finally got to walk a day in my customers wedding heels as a recent bride. What I learned has changed how I look at shooting weddings. First impression is everything! The first photographer I met with showed me a sample album with theContinue Reading

Tips to Improve Your Search Engine Rankings – SEO for Dummies

SEO stands for “Search Engine Optimization”, which is essentially the process of increasing the visibility of a website when searched by others. The higher the SEO rankings, the more likely you are to get visitors to your website. If you’re wondering why some competitors show up whenever you type in:Continue Reading

From Texas With Love: Zook Book Triple Album Set

They say that everything is bigger in Texas, and a recent triple album set form Caitlin Hudnall of Caitlin’s Creations is certainly no exception! Caitlin prepared this stunning three-volume 12×12 Zook Book which includes not only the wedding album, but also an engagement sign-in book, and a third volume forContinue Reading

“Shoot to Album” in 3 Months

80% of the pro photographers we work with struggle getting their clients to start their albums on a timely basis.  We often hear: “We’d love to send you more albums, but my clients take months to choose their photos”. Here’s a great tip from one of our clients on howContinue Reading