Wedding MBA is the must attend annual conference for those whose livelihood depends on weddings. Unlike many photography conventions, Wedding MBA is aimed at the business side of the wedding business. No Ice Lights for sale, no posing tutorials, no demonstrations of the latest Photoshop plug-in that softens skin like magic. Just great speakers and industry thought leaders there to help photographers, wedding planners, florists, DJ’s and anyone else trying to make a living in the wedding industry. Once again Mark Zucker, founder and CEO of Zookbinders will be among the featured speakers for photographers. This year Mark’s program is entitled “The After Party”
Now, before you get any ideas about getting all up in the clubs in Vegas with drinks on Zucker, this after party refers to the “party” you could be throwing for your clients once their wedding is over and you are ready to present to them the fruits of your labor. You’ll hear ideas about how to create an environment that will encourage your clients to buy, who to invite and how to ask for the sale. This extension of in-person sales can make the difference between just having your clients open your email and having them open their wallets!