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Part 4 of 6: What a Couple Wants

professional photo albums for photographers | zookbinders

This blog is fourth in our new series: What your business can learn from wedding trends. If you are a Professional Wedding Photographer, these tips can be very helpful the next wedding season.

Reviews + Gorgeous images = Marketing Gold

Price is the #1 thing couples are looking at when finding vendors — this is not a surprise. But pay attention to #2 – reviews! After you deliver your final product (digital images, professional wedding albums, prints) and the customer has gushed over how beautiful everything is. They often ask, “How could we ever repay you?”. This is the perfect time to ask for reviews from your customers for your Facebook, Wedding Wire/Knot, and Google! 

This is better than any tip because it could mean big referrals in the long run. Nearly 80% of couples find reviews to be very important in their decision-making process. So the more reviews, the better. Couples are more likely to consider a vendor with both positive and negative reviews than no reviews at all. 

In addition, don’t forget to include the reviews on your website! Add text to the gorgeous images you create with a direct quote from the couple and display generously. This also takes care of #3 – photos

Only display recent and beautifully edited images that best represent your style. Strategically represent your ideal clients (see Part One for more on this) and venues you like shooting at most. If you love the more laid-back couples in their chic barns, then display more of these images than the upscale couples in churches downtown. 

Pay special attention to the other 3 things couples look for when finding vendors: availability, responsiveness, and location. If the couple is messaging multiple photographers on Facebook or Instagram, and you don’t reply for a few days (or even a few hours) you may have already lost that couple to the photographer who replied the fastest. This is especially important if you don’t display your pricing and/or your availability on your website. We are not saying you must display your price or calendar. But if you don’t, then clients may expect even more of an immediate answer. 

Come back next Friday for “Part 5: Focusing on Upgrades” where we analyze the wedding wire report for how current trends can help with your pricing.

Melissa Genson

Melissa Genson

Specialist in the Photographer Experience Dept at Zookbinders. Photographer since 110-format film cameras. Salesperson since lemonade & painted rocks. I now combine these passions, along with my compulsive need for customers to achieve success, every day.

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