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Should Wedding Albums Be Sold “By the Image” or “By the Page”?

Sell Wedding Albums | Zookbinders

Professional Photographers historically sell photo albums by the page. Wedding album packages typically include 20, 30 or 40 pages. Simple packages like these makes things more clear and straightforward for clients. This pricing is rooted in the pre-digital days, when there were 4-5 images per spread (2 pages). However, this model is outdated. Selling “by the page” doesn’t define how many images are included. This allows your clients to ask for more images in their photo albums (which they don’t pay for), AND creates additional work (and cost) to design the album. If you say NO to adding extra photos at no cost then you become the bad guy – it’s a lose-lose situation for photographers. Here’s why selling “by the image” makes more sense:   If your 30 page wedding album includes 65 images, then a client has to pay more for more images. It’s that simple. When you charge “by the image”, the client that wants 10 or 20 extra photos, knows there’s an extra cost. Restaurants charge extra per item and you should too. Try telling the waiter: “hey, there’s room for a few extra shrimp on my plate, so please add them at no charge”. By charging “by the image”, if they want extra shrimp…they’ll pay for it :). Zookbinders recommends designing wedding albums with 4-5 images per spread. Here’s how this looks:

Album Pages Album Spreads # of Images
20 10 40-50
30 15 60-75
40 20 80-100
50 25 100-125
60 30 120-150

If you already sell wedding albums “by the page”, and you want to keep that structure, simply add how many photos are included. For example: 30 page album (includes up to 65 photos).  In sum, selling “by the image” will increase your profit, and ensure that you get paid for the beautiful images you create for your client. Want to brainstorm with one of our album coaches?   Email us at: Sales@zookbinders.com with the subject:  Album Coaching Request.

Mark Zucker

Mark Zucker

Zucker founded Zookbinders in 1995 and is passionate about helping photographers attract more clients, make more money, and spend less time in post-production. He was raised in the pro photography business (his father founded Capri Album) and remembers attending trade shows as a kid (he was more of a nuisance than a contributor).

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