In our last blog, Professional Wedding Albums 101 we answered the client’s question, “Can we get a wedding album?” The answer, of course, is yes! If you’re not familiar with ordering professional wedding albums for your couples here’s the help that you’ve been looking for. In this blog, we present an easy workflow to order high-quality wedding albums for all your clients.
What are we ordering?
You show your couple a few easy to understand options for their album. Let’s say they choose a 10×10 Lustre Book with a leather spine that includes 50 images. Great what comes next?
Step 1. Pick Out 50 Images
Your client’s wedding gallery has 1500 images. Selecting the best 50 is a daunting task. It can take couples months to pick out their images. Ever heard of the paradox of choice? With too many options available people become paralyzed and are not able to make decisions. So how do we fix this? Simple – start with Zookbinders’ Selection Service.
Question: What is Selection?
Answer: Our design team picks out the best images for your client’s wedding album, therefore giving them a headstart on finalizing their album.
All you need to do is upload the culled images and let us know how many images should be selected. When your selection order is complete you will have a web page with two galleries to share with your customer.
Gallery ONE has the selected images for the album. Gallery TWO shows all the images that are available. Your client has an opportunity to swap out images and quickly finalize their choices. Learn more about SELECTION HERE.
Step 2. Design the Wedding Album
With all the images selected, it’s now time to design the album. You can choose to do the wedding album layout in Photoshop, use an online application, or don’t do it at all. Let’s rephrase that, you don’t have to do the design. Free up your time for better things using Zookbinders Design Service.
Once the album photos are selected it’s very easy to move those images into a design order. There are three design styles to choose from and you have an opportunity to make special requests.
Once the design is complete, you can review it and send it to your couple. They can approve it or send in revisions. Then, your clients can type in their own changes for the designer. You can review the requests and submit any revisions. Imagine sending 3 or 4 emails to clients rather than designing a whole album! Learn more about DESIGN SERVICE HERE.
Step 3. Review and Submit the Order
Once that design is finalized by your client, it’s as easy as checking a few boxes and making a final payment, to submit the order into production. Turnaround time is between 8-15 business days depending on the type of album that you ordered. That’s it! Really!
With this workflow in place, ordering a professional wedding album for your clients is really as easy as 1-2-3. There are two winners in this process. Your client benefits from getting help selecting the images for their album, getting to review their custom design, and creating their first family heirloom. You benefit by freeing up your time and giving you couples a great experience.
Now, ordering albums for your clients is a no-brainer. Next, we will explore a few other topics like pricing and up-selling in Professional Wedding Albums AP.