We all work so hard to attract new clients. Yet many photographers drop the service level when its most critical. For event photographers, the sales cycle can be 12 months, and the “highpoint” should be when your clients sees your images for the first time. They’re expecting to see a gallery of their best images:
But instead, most photographers send them to a hosting site that can have different variations of the same shot!
I have yet to hear a bride say: “I loved seeing 15 photos of my dress shot from slightly different angles”. Nor have I heard” “I didn’t realize that my photographer took over 100 photos of me getting dressed”.
If your client is not seeing a gallery of the 100 best photos… you’re wasting her time! If you want the “high point” to be high, spend the time to create a gallery of “favorites”, or let Zookbinders do it for you for $3! Our team of skilled album designers can create a gallery of favorites in just 2-3 days.
Your clients will appreciate the effort you’ve made to make their job easier, which also shows that you are respectful of their time. Just one change can lead to many more referrals… so you won’t have to work as hard to attract the next client!”