If you’re strolling around a park or forest preserve on any given Saturday afternoon you are bound to run into a pack of photographers. Roaming the open spaces, with their subjects in tow, they search of the perfect setting. Whether photographing a wedding party, family portraits, engagement sessions, or herd of rambunctious children, you can count on any landscape, urban or suburban, to be swarming with professional lens artists, trying to harness the light, compose a scene to satisfy a client and get paid.
If you identify with this from the perspective that you are one of those working professional photographers, you may find it slightly daunting that there are so many individuals out there. So, what makes you different? How do you set yourself apart from the pack?
Getting connected with potential client means standing out and getting referrals. Using professional albums in a variety of ways can help you stand out and it’s a WAY better option than standing on the corner in a sandwich board saying that says, “Will photograph for food.”
If you are including professional wedding albums in your collections already you are ahead of the curve. For starters, the way your clients’ friends and family will see your work, is a more pleasurable experience than swiping through a sea of images. Opening a leather album with thick pages and photographic prints is a sensory experience. The couple who went with another photogs digital only package will have a punishing 3,000 images to show their loved ones. Who’s created the memorable impression?
With professional albums, your reach will go beyond the bride and groom. The experience of full service wedding photography from shoot to album is your differentiator!