Photography Business Tips: How To Make It Easier For Your Clients

We all work so hard to attract new clients, yet many photographers drop the service level when it’s most critical. For event photographers, the sales cycle can be 12 months, and the “high point” should be when your client sees your images for the first time. They’re expecting to see something like this:

But instead, most photographers send them to a hosting site that looks like this:I have yet to hear a bride say: “I loved seeing 15 photos of my dress shot from slightly different angles”.  Nor have I heard: “I didn’t realize that my photographer took over 100 photos of me getting dressed”.

If your client is not seeing a gallery of the 100 best photos…you’re wasting her time! If you want the “high point” to be high, either spend the time to create a gallery of “favorites”, or let Zookbinders do it for you for free! Our team of skilled designers can create a gallery of favorites in just 2-3 days.

Your clients will appreciate the effort you’ve made to make their job easier, which also shows that you’re respectful of their time. Just one change this summer can lead to many more referrals…. so you won’t have to work as hard to attract the next client!

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