28 Jul, 2016

The Secret to Marketing

28 Jul, 2016

For Professional Photographers, Marketing has historically been a challenge.    If you asked a room full of photographers about Marketing, here’s what you might hear: “I know having a great website is critical, but I never seem to have the time to update it on a regular basis” “I do...

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26 Jul, 2016

Using Your Portfolio to Book Clients and Boost Sales

26 Jul, 2016

A portfolio is an important instrument to show a photographers strength and the content paints a picture of your overall ability to any new and potential client. How you display your portfolio is equally, if not more important, than the actual images themselves. Digital portfolios and electronic images on...

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21 Jul, 2016

Best Email Marketing Practices for Photographers

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21 Jul, 2016

One of the best ways for photographers to reach out to potential clients and accelerate your business is through email marketing. Email is an incredibly efficient way to market your services and products to your audience. Unlike the visitors who wander onto your site from search engine traffic, your email...

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19 Jul, 2016

A Unique 21st Birthday Gift

19 Jul, 2016

This month Zookbinders will celebrate our 21st birthday. We know its wedding season and that you’re too busy to send us a congratulatory note with lots of emojis; so to thank you for helping us become old enough to buy beer in all 50 states, we’d like to share...

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12 Jul, 2016

Selling photography is not like selling timeshares in Florida

professional photo book custom wedding albums wedding photography custom wedding photo albums
12 Jul, 2016

The other day I had what has become a familiar conversation with a very talented wedding photographer who was lamenting that only a small percentage of his clients order his, more profitable collections that include a professional photo book. The rest end up with disk-only coverage. When asked why...

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06 Jul, 2016

Photographers’ Images Held Hostage: What should you do?

Zookbinders pro photographers scam
06 Jul, 2016

Recently, the Zookbinders crew had a security meeting, teaching us about online security threats and how both companies and home computers can be affected and what we can do about it. I went in thinking…. I’m not gonna ever get scammed, I’m WAY too smart for that. 😉 But...

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