Register Now!

Get 20% OFF Your First Order!

Why some brides stopped buying albums

Wedding Albums | Zookbinders

It’s a well-known fact that before digital photography, almost every event photographer includes a custom photo album with their offerings. This started to change with digital for 2 main reasons:

1. Photographers that used to shoot 400-600 images (this isn’t a typo!), began shooting 1,000 – 2,500 and this made it really difficult for brides to choose their favorites.

2. Designing photo album was time-consuming, and the process of communicating and completing revisions was a big hassle. Additionally, the advancement in the capabilities of digital cameras has lowered the “barrier for entry”  for “pro” photographers which encouraged an army of part-timers.

These part-timers (who generally had full-time jobs), didn’t have the time or interest to sell albums. Over the years, we’ve witnessed the threat to the wedding albums and have fought back by addressing the 2 problems. Here’s how:

1. We launched a Free Selection Service that takes the stress out of choosing album photos. Once a photographer sends us ALL of the edited images, our designers will organize the photos into 2 galleries:

       Gallery 1: Features the photos that we recommend. If the contract calls for 80 photos, we’ll choose the best 80. Typically the bride ends up using 85-90% of the photos we select, and she can easily remove photos that she doesn’t like.

       Gallery 2: Features ALL of the photos – here, the bride can add any photos that we didn’t select, and within 1 hour, they’ve been able to complete what was a very difficult task. Problem solved.

2. Our “Design service” also includes the ability for 3-way communication between the bride, the photographer and Zookbinders. Revision requests are easily communicated on a comments field on every spread, which eliminates separate email correspondence. We get high praise from photographers that use our Selection and Album Design Services as it takes away so much “non-value added” work.

Now you know the secret to selling photo albums: make things easy for clients and they’ll order. Need more tips on how to sell photo albums (and make oodles of cash??) … give us a call. Click here to get more information about Zookbinders.

Mark Zucker

Mark Zucker

Zucker founded Zookbinders in 1995 and is passionate about helping photographers attract more clients, make more money, and spend less time in post-production. He was raised in the pro photography business (his father founded Capri Album) and remembers attending trade shows as a kid (he was more of a nuisance than a contributor).

Subscribe to
Our Blog

Follow Us

Register now and enjoy these exclusive perks!

Welcome to Zookbinders!

Already have an account?

New to Zookbinders?


Ask an Expert?

Don't miss out!

Sign up to stay updated with our blogs.