While blogging might seem like a daunting task, it doesn’t have to be and we have a few great reasons why you should be doing it!
A blog is a great tool that allows photographers to share their passion, creative vision, and individual photography style with potential clients. Your blog is a way of branding your work. You can use it to establish your brand in a more personal way than sites like social media or photo sharing sites. Having your own blog also allows you to choose the look and feel it will have, setting the mood for how a potential client should feel as they view your site. If you are a senior photographer, then maybe softer, romantic looking images and similar layout won’t cut it. By creating a blog that fits your area of expertise, you are in control of exactly how you want your client to interact with your site.
Not only are blogs great for creating an amazing user experience, but they are an even better way of marketing your brand. When you post images of the latest wedding, you can guarantee that the bride is going to share your site with all of her family and friends. What better way to market than through happy customers!
Another benefit of your blog is on the more techie side, which is SEO. For those of you who might be new to this term, here is a simple break-down. These days Google says “content is king”, so make sure you do a great job using words to describe your images that may also be popular search terms clients use when looking for a photographer or professional photo book . The more you blog, the more Google can pick up and help you stand out!
And best of all, blogs are super easy to create. There are free templates, the ability to “drag-and-drop” content, and much more. They are also easy to maintain and are an amazingly effective tool to help bring in more sales.