What Happened in Vegas Can Help Photographers!

Zookbinders not only had the honor of meeting some new faces (and re-meeting some current customers) at Wedding MBA, but we also received advice from some of the industry’s best wedding photographers, business owners, and nationally renowned speakers! In case you weren’t able to make it this year, we would love to share tips for photographers from Wedding MBA.

If you would like to attend next year, we recommend buying your tickets as soon as possible. Zookbinders would love to see you there in 2020!

We are showcasing 5 speakers below, please look forward to more blogs coming soon that will feature more speakers and classes we went to.


Vanessa Joy – Photographer and Business Owner for Vanessa Joy Photography

Love at First Light


Professional Photographer Product Recommendation:

Profoto lights & Canon 100mm 2.8 Macro

Professional Photographer Software/Service Recommendation:

Animoto

Best Photographer Advice:

For “sunset” images position the flash either behind the subject or to the side of the subject on a 45-degree angle with the light pointed between the subject and your camera. 

Vanessa Joy at Wedding MBA 2019

Vanessa Joy


Stephen & Summer Gossett- Photographer and Business Owners for Noveli Photography

Flash Edit


Product Recommendation:

Posing Cards, MagMod, Ice Lights

Best Advice:

Cull the dreaded first – start with the selection of the wedding you dread culling the most, and cull the favorite last (as a “treat” at the end of a long culling session). Use the rating or flagging system to mark the photos you don’t want – set your filter to hide photos that are marked so you can focus on what remains. You should also “shoot for the photo album” – start thinking about how you want the wedding photo album presented and shoot images that would work best in their album.

Noveli Photography speaking at WMBA 2019

Noveli Photography on the process of culling


William Innes – Photographer and Business Owner for William Innes Photography

Geared Up


His whole presentation was about amazing products, software, and services for photographers so look forward to a whole blog on this coming soon! In the meantime, here was one of our favorites: Perfectly Clear – a Plug-in for Photoshop, Lightroom, Photoshop Elements, and PaintShop Pro. According to their website, “Perfectly Clear uses intelligent image analysis to find and fix camera flaws and limitations automatically. We do what you can do manually, only faster. The software safely corrects all your photos at one time with precision and accuracy, saving photographers hours of manual work.”

William Innes Photography

William Innes Photography


Mark Chapman – Founder of Everett Andrew Marketing

Saving Face


Software/Service Recommendation:

Facebook Pixel

Best Advice:

Create an ad campaign that targets lookalike photographers based on your current customers that match your ideal customers. Install Facebook Pixel to track the success of ads – nothing else but conversion matters! 

Mark Chapman at WeddingMBA

Mark Chapman


Rob Ferre – Founder of Life of the Party Entertainment

You Can’t Win if They Don’t Play


Best Advice:

Use Instagram and Facebook to run contests to generate your brand, use Insta Stories to promote your brand. Offer a giveaway to people who tag their friends – message those who tagged their friends and thank them (even if they didn’t win the giveaway), and message their friends tagged to create new customers. 

Rob Ferre at Wedding MBA

Rob Ferre

Stay turned to Part 2 with more Tips for photographers from Wedding MBA!