“I offer albums but most couples don’t buy them.”
“My customers aren’t asking for albums…”
“I don’t put lot of effort into selling albums …”
Sound familiar? Let’s rethink this…
Photo albums and the stories they tell play a big part in defining your brand and elevating your photography business. Help your current and potential clients understand the value of your services from first consultation to unique wedding album delivery through ongoing dialog, rather than just a one-time pitch. Presenting visual and verbal examples throughout the process reaffirms your message. As the wedding day approaches remind and reinforce what you are bringing to the table. Don’t think of it as sales, this is how you conduct your business. As you build customer confidence and elevate their experience clients will see you as a professional resource rather that a service commodity.
Here are some ideas to keep your dialog, and your business, moving in the right direction.
- Show high quality albums on your website, blog and social media – live and breathe them!
- Always show a photo album at your first meeting with a client.
- Talk about the purchase of professional albums as an assumption not an option.
- Get goose bumps! Paint an emotional picture when talking about the value of albums.
- Build albums (or album credits) into ALL your collections. If necessary, include an 8×8 Lustre Book in your Shoot & Burn package and call it a gift.
- Keep your offerings simple using high quality professional products that the consumer cannot get. Be sure they reflect your brand and your signature style.
- While shooting each event or session talk about the photo album you are envisioning and shooting to create.
- Create a great client experience by preselecting the best photos to give your customers a head start choosing images for their wedding album. A little help will expedite the album process.
- Send sneak peeks of album spreads for social sharing watermarked and #weddingalbumsby___.
- Make sample wedding albums for your vendors. They’ll show you off while showing off their business.