Sales and Marketing Album Resource Toolkit

These email scripts are a great way to presell to new and potential clients.
Giving them information in advance of your meeting helps to lay the groundwork for album sales and creates interest.

Example #1
Subject: Check this out before we meet. 

Hello,

It was great chatting with you on the phone. I look forward to meeting you and your fiancé next week. I had mentioned that only collections have the wedding album included. Of course I love all of the images for the wedding day but the ones that are in the album are really a special collection. They are best of the best 

I have attached a beautiful brochure that shows what the (name of the album) looks like and some of the upgrades that are available. I thought you might like to take a look before we meet. Also had a sample with me.

Let me know if you have any questions.

Have a wonderful week!

Example#2
Subject: I thought you might want to look at this.

Hi,

Thank you for inquiring about wedding photography services. I really love to work with you and your fiancé. (name of venue) is a great place for reception. I photographed there a few times last year.

I know we went over a lot of information that I wanted to highlight a few things for you.

• Highlight
• Highlight
• Highlight 

I have attached a brochure that shows all the details of the albums that I offer in all my collections. I thought it might be something you’d like to look through all your while you’re making your final decisions

Please feel free to ask me any questions at all and have a wonderful evening.

Example #3
Subject: Don’t want you to miss out!

Hi,

Hope you guys are wonderful! I know your wedding is only 30 days away and will need to finalize the timeline in the next two weeks or so. I’m happy to set up a zoom meeting or we can grab a cup of coffee. Whatever is best for you guys.

I also didn’t want you to miss out on the opportunity to add an album to your collection. Right now your package only includes the digital files, but it’s not too late to add the album. I’ve attached a beautiful brochure that shows the basic album and all the options for customization. Let me know if you have any questions.

Thanks! See you soon,

Just because a couple said no thank you to albums initially doesn’t mean there is an opportunity to reconsider. Hitting on some of the pain points of not having a professional album and offering special incentives might change a couple’s mind. Imagine sending emails like this out to all past clients who never ordered an album. It could be a profitable revenue stream.

Example #1
Subject: Can I offer you some help?

Hi ________

Hope you both are doing well. I can’t believe that it’s been almost a year since your wedding. 

I know originally you had not gone with a professional wedding album because you wanted to try something on your own. I wanted to follow up and see if you were able to get an album. 

I love to help you check that project off your list. You can still order an album from me. The first step would be selecting the details of your album. I’ve attached a beautiful brochure that shows the different options available.

The next step would be helping you pick out the images for your album and I’m happy to help with that as well!

Let me know if you have any questions. 

Thank you,

Example #2
Subject: I didn’t want you to miss out!

Hello,

Hope you guys are happy and healthy! It was a joy working with you and your family. Thank you again for allowing me the privilege to photograph your wedding.

Every year I like to reach out to clients who did not and a wedding album. Often clients tell me that they didn’t realize how important a professional album was until after their wedding. I’d love to help you create something special to enjoy for years to come.

I’ve attached a beautiful brochure that highlights the features of the album and optional details. 

Please let me know how I can help you get started!

Example #3
Subject: I” ve got something to share with you!

Hi,

Congratulations on your first anniversary! I can’t believe it’s been a year. I hope you’re doing something special to celebrate.

I noticed that we didn’t include an album in your collection. A lot of my clients tell me that, although they intended to create an album on their own, they just didn’t seem to have the right resources to find something they really liked.

I just want you to know that I can still help you out with that. Couples tell me all the time how much they like looking through their album rather than sorting through all their files. Having something tangible to hold onto a page through together is really pretty special.

I’ve attached a brochure that highlights all the beautiful details and options to help me create the perfect album for you. As a special offer in celebration of your anniversary, I’d like to also give you a complementary _____________ with your album purchase.

Let me know if this is something that you’re interested in.

Thanks and congratulations!

Example #4
Subject: Exclusively for 2019 Couples

Hey guys,

I wanted to reach out to all my 2019 couples. I am offering a very special promotion for those who weren’t able to purchase a professional wedding album with their original contract.

A lot of clients who didn’t order an album tell me they wish that they had. Having a special collection of printed images seem so much more valuable as time goes by. So I decided to reach out with this exclusive offer. 

HERE ARE SOME OFFER IDEAS

Order any albums style and receive an additional five images at no charge if you place your order by _____.

Any previous client who orders a wedding album by __________ will receive a complementary 11 x 14 canvas.

All 2019 couples will receive a 10% discount on any albums ordered in 2020.

Any couple who did not purchase a wedding album with their contract has the option to add two parent albums the price of one.

Despite their best intentions some couples drag their feet on selecting images for their album or improving their album design. If you reach out offering help rather than reiterating deadlines you’ll move that project forward and keep income flowing in.

Example #1
Subject: Don’t Forget!

Hi there!

Hope you guys are happy and healthy! Don’t forget about your wedding album!

I was just looking over your account and noticed that you have not finalized the images for your wedding album. I’m not sure if this is something you’d be interested in, but I can help you pick the images out. Of course you will have an opportunity to make changes but if I can show you the best _#__ images for the album would that help you out?

Let me know if this is something that you’d like to do. Happy to assist!

Example #2
Subject: Want a pizza? 

Hello

I wanted to reach out to you guys to thank you for _________________! I know we have not finalized the design for your wedding album. I am really excited to get you that finished album. I’m happy to help with that!

Let’s have a pizza party! I’ll set up a Zoom meeting – send over your favorite pie so we can go over the design together.

Let me know what works for you.

Parent albums can often be an afterthought or a never though if you aren’t regularly offering them. Here’s a few ideas for drumming up some extra sales on parent albums.

Example #1
Subject: The gift that keeps on giving

Hi guys!

I know how much you loved your wedding album. It was one of my favorite designs. I love the way it came out!

I’m not sure if this is something that you’re interested in, but I thought I’d share. Did you know you can order smaller replica copies of your album as parent albums? They make great gifts!

Sometimes parent albums are considered nonessential, however as time goes by, having a printed copy of the favorite images becomes more meaningful.

Right now I am offering an exclusive promotion to all my past brides and grooms. Any replica albums ordered before November 1, 2020 are buy one get one at 50% off.

The holidays will be here in no time!

Let me know if this is something you’d like to participate in.

Example #2
Subject: Are you into cool surprises? 

Hey there,

I hope you’re enjoying the (season)  I can’t believe it’s (amount of time) since your wedding! I was just pulling some images for samples and I came across your album design. It was really one of my favorites.

I’m not sure we discussed this earlier but I do offer replicas of the main album in a smaller size that make perfect gifts for parents. I got a special promotion right now where you can get duplicates for X dollar amount. Would this be something your in-laws would enjoy? It would be a cool surprise!

Let me know you think! The special offer goes through the end of the month.

Money spent is money forgotten so don’t be shy about adding on to your sales average with upgrades. Album options that the customer may have seen when they initially sign the contract are far from top of their mind. Add-ons are a great thing to review when a couple is finalizing your order.

Example #1
Subject: Your Gallery is Ready!

Hello!

Your gallery is ready to view! Below are the instructions for logging in and information that you can share with friends and family.

Just as a reminder your 10 x 10 (album name) comes with 50 images and a full leather cover. There are some other options to choose from and I’ve attached a brochure that highlights the basic album and always you can customize it. I thought you might want to take a peek at this before we get to the album design.

Also, I am offering a special promotion for all my 20XX clients. You can upgrade to a 12 x 12 for only $199. That’s a savings of 20%.

Let me know if you have any questions! I’ll follow up with you in about a week to help you select your images.

Take care!

Example #2
Subject: Check out these options!

Hi,

Thanks for finalizing your image selection. You did an amazing job picking out a lot of my favorites.

I’ll get your design started but I wanted to share something with you first. I’ve attached a brochure to show you some of the options available for customizing your album. Your package includes a 10 x 10 album with a photo wrap cover but there are several other types to choose from. The most popular is the leather spine with a photo cover. Let me know if you’re interested in making any additions. You can also see examples on my website.

Please let me know if you have any questions.