22 Jun, 2015

Surprise!

22 Jun, 2015

20 years ago, Zookbinders opened its doors on July 1, 1995 in suburban Chicago. We had great ideas, grand dreams, and developed a habit of celebrating good things that happened. To celebrate our first year in business, we invited 30 clients to a dinner party. In the early 2000’s,...

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18 Jun, 2015

Don’t Forget the Guys!

18 Jun, 2015

As a wedding photographer I have heard many times from the groom, “It’s her day, I’m just along for the ride.” Usually it’s followed with a laugh and joke. But we know that the groom is equal as our client. If you question this, then ask any newlywed what...

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15 Jun, 2015

How To Make It Easier For Your Clients

15 Jun, 2015

We all work so hard to attract new clients, yet many photographers drop the service level when it’s most critical. For event photographers, the sales cycle can be 12 months, and the “high point” should be when your client sees your images for the first time. They’re expecting to...

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11 Jun, 2015

Vendor Sample Albums promote two businesses

11 Jun, 2015

When you prepare studio sample albums to showcase your best work to prospective clients, don’t forget about those vendors who do, or might actively refer you. Making up sample albums for banquet venues, hotels, churches or professional event planners is smart business. These vendors are at the top of...

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08 Jun, 2015

What Clients Care About

08 Jun, 2015

Let’s start with what they DON’T care about: 1. That you’re too busy to return their calls and emails promptly. 2. That you’re too busy to have their files edited in a timely manner. 3. That you’re really busy. Here’s what they DO care about: 1. That you follow...

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