13 Feb, 2015

Charging by the Image, or by the Page

13 Feb, 2015

If you’re selling albums, I recommend structuring your pricing “by the image” rather than “by the page”.  Here’s why: If you have a base package that includes 10 spreads (20 sides), your client will need to know how many photos go on those 10 spreads so that they know...

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08 Feb, 2015

Top 5 Upsells from 2014

08 Feb, 2015

In 2014, Zookbinders helped hundreds of photographers make more money! Here are photographers with the 5 biggest upsells using our Free Selection Tool: Rose Schaller Photo in Middletown, NY made an extra $1405 selling 281 images at $5 each! Jennifer Childress Photography in Lansdale, PA netted an extra $730 with 73...

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05 Feb, 2015

Closing the Sale: Don’t say “goodbye” until after the event

05 Feb, 2015

As a wedding photographer, I understand the heroic effort we put into photographing a wedding.  From the sales consultation to the 12-14 hour day of the event, to the countless hours adjusting files to make them look great, it’s hard to feel like we’re ever fairly compensated for what...

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03 Feb, 2015

It’s Go Time! Lead with value and come out swinging

03 Feb, 2015

Today, there are more things than ever competing for a piece of the lucrative wedding and event business. Photographers, it’s time drop the gloves and fight for a piece of the action! Successful photographers who have survived the digital revolution and the Great Recession have by now settled into...

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30 Jan, 2015

Winter Weddings make Beautiful Albums!

30 Jan, 2015

It’s always a bit cold when you are shooting a Winter Weddings but the result can be stunning! Check out this beautiful Zook Book with a Reflectionz cover and matching parent albums featuring a gorgeous image by Matt Ramos Photography. Need a cool “Winter Location” for an engagement shoot?...

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30 Jan, 2015

Saving Money on Sample Albums

30 Jan, 2015

Tips for Sample Albums: To give you the best chance of getting hired in every sales meeting, we recommend updating your Sample Albums every year.  We know that sample albums can get expensive (even with the Zookbinders sample album price of 50%), especially if you’re working with multiple vendors,...

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30 Jan, 2015

Sign up for bigger sales – Signature books for Seniors

30 Jan, 2015

Here’s a fresh idea to boost your sales from high school senior sessions from Rick Grainger, a Zook client from Hartselle, AL. The Senior Signature Album combines the familiar portrait album format with the sign-in book concept popular with wedding and mitzvah photographers. Rick’s gorgeous images are accompanied by...

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30 Jan, 2015

Check out our NEW tutorial videos!

30 Jan, 2015

Have you ever needed help placing an order or making a wraparound cover while Zookbinders is closed? We now have a great solution! Check out our six new “Zook U” tutorial videos on YouTube.  You can now learn all of the tips and tricks to placing orders, navigating your...

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