30 Apr, 2015

Beware of Becoming a Commodity

30 Apr, 2015

Many photographers I work with tell me that price is the number one concern raised by prospective clients.  While price is always important, the key to getting hired is solving a problem (“I need a wedding photographer and am not sure who to hire?”), and not allowing price to...

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27 Apr, 2015

The Secret Benefits of Zookbinders Album Design

27 Apr, 2015

Any company that’s offering an album design service must, first and foremost, be able to tell a good story… for an event that they didn’t attend! While this is a skill we’ve honed over the years, it’s important to share the 3 goals we set to accomplish when we...

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23 Apr, 2015

Album Showcase: Photobook for Hannah Goering Photography

23 Apr, 2015

We just love showcasing beautiful albums! Nothing beats putting a smile on a photographer’s face and to her clients. For now, we will show you a video of a Photobook featuring the work of Hannah Goering Photography. This album has a full leather cover with the name of the...

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16 Apr, 2015

Part-Time vs. Full-Time Photographers

16 Apr, 2015

Almost every photographer initially started as “part-timer”. Today, there are more part-timers than ever. Before digital photography changed our industry, there were more “full-time” photographers. The reason: economics. Photographers could make more money. They could also make enough to cover health and other benefits. Today, you can still make...

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13 Apr, 2015

Need Help Growing Your Business?

13 Apr, 2015

Most photographers become business owners because they love photography. The hard part becomes doing it for a living and making it profitable. Running a profitable professional photography business requires expertise in 4 areas: 1. Being a good/ great photographer 2. Being able to attract and service clients 3. Being...

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10 Apr, 2015

Making Albums a “Best Friend” in the Sales Room

10 Apr, 2015

By Guest Blogger Lindsay Betz Jonathan Betz Photography Website: www.jonathanbetz.com Colorado Springs, Colorado We LOVE high school seniors! We love their creativity, energy, willingness to do just about anything you want them to do during a photography session, and the uniqueness of this type of photography session. This only happens...

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07 Apr, 2015

Why some brides stopped buying albums

07 Apr, 2015

It’s a well-known fact that before digital photography, almost every event photographer included an album with their offerings. This started to change with digital for 2 main reasons: 1. Photographers that used to shoot 400-600 images (this isn’t a typo!), began shooting 1,000 – 2,500 and this made it...

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02 Apr, 2015

TBT: Award-winning Wedding Album from 1997

02 Apr, 2015

Over the years we’ve been taught to never throw out our “old clothes” as the fashion styles always come back. Look no further than the huge sun-glasses that were popular in the 70’s… which are all the rage today. So what about wedding album trends of yesteryear?  Will they...

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