31 Mar, 2015

Album Credits = More Sales!

31 Mar, 2015

If you are struggling to generate album sales because your customers only want the digital files, we have a great suggestion to help you entice these clients to buy albums. Consider adding a $100 or $200 album credit for all of your “service only” jobs. This may be just...

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25 Mar, 2015

Make a Great First Impression With Sample Albums

25 Mar, 2015

We’ve all heard this before, but how does it apply to photographers and their clients? I’m a really good photographer and I care about my clients, isn’t that enough?  No!  When it comes to style, color and fashion for their wedding, today’s brides are all about what’s trending and...

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21 Mar, 2015

What I Learned at WPPI 2015

21 Mar, 2015

I recently attended WPPI in Las Vegas, which is one of the largest Trade Show and Conference for wedding and portrait photographers.  Walking the trade show floor helps me get a pulse on where the industry is headed, as well as a chance to interact with industry leaders.  Here...

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17 Mar, 2015

Zookbinders Celebrates St. Patrick’s Day

17 Mar, 2015

Zookbinders celebrates St. Patrick’s Day this week! Lucky for our amazing team a home-cooked meal including none other than the traditional Corned Beef and Cabbage lunch was served to all employee’s sporting green attire (and of course to those who didn’t as well). How did you celebrate the holiday?...

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13 Mar, 2015

Stunning Sample Album!

13 Mar, 2015

Beautiful and unique albums leave our Chicago factory every day, and sometimes we just have to stop and show off a little! Not long ago we had the honor of making this beautiful 12×12 Zook Book Studio Sample for Hon Low of Chia and Hon Photography in Savannah, GA....

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10 Mar, 2015

Salesman vs. Problem Solver

10 Mar, 2015

Okay, think fast: When I say salesman you say…what? Pest? Pushy jerk? Used car guy in a bad suit? Not too long ago I made all the same associations. That is until I accepted a job in sales. The truth is that despite the stereotypes, a true sales professional...

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05 Mar, 2015

What I learned about being a photographer as a bride

05 Mar, 2015

As a 10 year pro photographer, I finally got to walk a day in my customers wedding heels as a recent bride. What I learned has changed how I look at shooting weddings. First impression is everything! The first photographer I met with showed me a sample album with...

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02 Mar, 2015

Tips to Improve Your Search Engine Rankings – SEO for Dummies

02 Mar, 2015

SEO stands for “Search Engine Optimization”, which is essentially the process of increasing the visibility of a website when searched by others. The higher the SEO rankings, the more likely you are to get visitors to your website. If you’re wondering why some competitors show up whenever you type...

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