25 Feb, 2015

From Texas With Love: Zook Book Triple Album Set

25 Feb, 2015

They say that everything is bigger in Texas, and a recent triple album set form Caitlin Hudnall of Caitlin’s Creations is certainly no exception! Caitlin prepared this stunning three-volume 12×12 Zook Book which includes not only the wedding album, but also an engagement sign-in book, and a third volume...

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20 Feb, 2015

“Shoot to Album” in 3 Months

20 Feb, 2015

80% of the pro photographers we work with struggle getting their clients to start their albums on a timely basis.  We often hear: “We’d love to send you more albums, but my clients take months to choose their photos”. Here’s a great tip from one of our clients on...

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13 Feb, 2015

Charging by the Image, or by the Page

13 Feb, 2015

If you’re selling albums, I recommend structuring your pricing “by the image” rather than “by the page”.  Here’s why: If you have a base package that includes 10 spreads (20 sides), your client will need to know how many photos go on those 10 spreads so that they know...

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08 Feb, 2015

Top 5 Upsells from 2014

08 Feb, 2015

In 2014, Zookbinders helped hundreds of photographers make more money! Here are photographers with the 5 biggest upsells using our Free Selection Tool: Rose Schaller Photo in Middletown, NY made an extra $1405 selling 281 images at $5 each! Jennifer Childress Photography in Lansdale, PA netted an extra $730 with 73...

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05 Feb, 2015

Closing the Sale: Don’t say “goodbye” until after the event

05 Feb, 2015

As a wedding photographer, I understand the heroic effort we put into photographing a wedding.  From the sales consultation to the 12-14 hour day of the event, to the countless hours adjusting files to make them look great, it’s hard to feel like we’re ever fairly compensated for what...

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03 Feb, 2015

It’s Go Time! Lead with value and come out swinging

03 Feb, 2015

Today, there are more things than ever competing for a piece of the lucrative wedding and event business. Photographers, it’s time drop the gloves and fight for a piece of the action! Successful photographers who have survived the digital revolution and the Great Recession have by now settled into...

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