From Texas With Love: Zook Book Triple Album Set

February 25, 2015

They say that everything is bigger in Texas, and a recent triple album set form Caitlin Hudnall of Caitlin’s...

Read more

“Shoot to Album” in 3 Months

February 20, 2015

80% of the pro photographers we work with struggle getting their clients to start their albums on a timely...

Read more

Charging by the Image, or by the Page

February 13, 2015

If you’re selling albums, I recommend structuring your pricing “by the image” rather than “by the page”.  Here’s why:...

Read more

Top 5 Upsells from 2014

February 8, 2015

In 2014, Zookbinders helped hundreds of photographers make more money! Here are photographers with the 5 biggest upsells using...

Read more

Closing the Sale: Don’t say “goodbye” until after the event

February 5, 2015

As a wedding photographer, I understand the heroic effort we put into photographing a wedding.  From the sales consultation...

Read more

It’s Go Time! Lead with value and come out swinging

February 3, 2015

Today, there are more things than ever competing for a piece of the lucrative wedding and event business. Photographers,...

Read more