September 2008 Thriving as a Photo Marketer A professional photographer operating in the post-digital age already has 90 percent of what it takes to be wildly successful... The missing factor that differentiates mildly successful photographers from wildly successful photographers is the ability to think like a "photo marketer."
June 2007 Avoiding Digital Disease "Too many digital photographers fail to strive to make each exposure perfect as they would have with a 4 x 5 film camera. It is easy to take a lot of images, figuring that one of them will be good."
August 2006 Seeing the Big Picture: Business Tools that Help Maximize Creativity and Profits The challenge is to streamline the tasks that drain your productivity, so you can maximize the creative time that increases your profitability.
April 2006 Less Is More - Overcome the Temptation to Over-Design Albums Designers like Gilman recognize that over designing their books is an occupational hazard that can sap productivity and profitability.
September 2005 Sharpening Your Competitive Edge - Market Your Experience, Skill & Value, Not Just Images The reality of the matter is that professional photography is still a service industry and clients are willing to pay for full service if they understand the benefits.
September 2005 Why People Skills Are More Important Than Technical Skills The reality of the profession is that an average photographer with a superior personality will be more successful than a superior photographer with a so-so- personality.
