In today’s wedding market, those who are succeeding are putting service first. With today’s digital albums, offering a comprehensive design service is very important. In taking cues from designers in the interior design field, we can become better album designers and create stunning and personally customized albums for our clients.
So how do you figure out how to design the best album for your client? Observe, ask and listen. Pretty simple when you think about it, but so few do this. Observe: Look at your client’s wedding. What colors did they use? What style theme flowed through their day? What is in style in the world around us? This can be in weddings, fashion, automobiles and even make-up. All of these influences can help you find a style that suits your client.
Ask questions: Again easy but often overlooked. What is your client’s favorite color? What format book would they like? Square, vertical, horizontal. What are their design sensibilities? Sleek, elegant, organic, trendy, traditional?
By gathering your research and listening to and noting your client’s responses, you’ll be able to guide them through the design process and suggest the best options to help them get truly excited about thier album.
In this new age, we have found that couples hiring professional photographers are looking for your professional help and service. They respect your expert opinion and want to be guided through the design process. They also want to be wowed, and to wow them, you need to know what interests and excites them. This is where taking some cues from the interior design field can help you be more aware of design trends as well as your clients design interests.
