As you know, we at Zookbinders like to emphasize the value of upselling album options to your clients. It just makes sense. Think of all of the hours you put into editing and retouching your images and then designing an album. Why wouldn’t you want to sell as many products from that one albums design as you could? Our efforts to call many of you who order single albums to show you how additional products can help increase your sales have helped, but still, only about 30% of our clients are ending up selling more than just the main album.
In my own case, after implementing Zookbinder’s package selling options, I’ve gone from less than 5% of my clients ordering multiple albums to over 55%. Tell us what you are doing to sell more albums. Or, if you are having trouble, let us know where and how we can help you sell more albums. We at Zookbinders are here to help as many people as possible remember and relive the events that you capture.
All of us should have a systematic approach to backing up our image files. But don’t forget your album files. We’ve had numerous occasions here at Zookbinders when a photographer has needed another copy of an album months or even years after the original album was produced, however, they didn’t have the page files available. Besides making multiple copies of the PSD files of my own album page layouts, I make copies of the flattened JPEGs and I even burn a copy of the album layout JPEGs to the image disc I include with my clients’ package. This way, if ever there is a problem with their album, I have multiple back-ups of the album files. 
