Posts Tagged ‘wedding photo albums’

The look of photographic paper at press print prices! How you can wow your customers and fatten your wallet!

Thursday, July 21st, 2011

At Zookbinders, we are constantly re-examining our product line in an effort to bring new innovation to our pro photographer customers. In the past year we have brought matte finish paper to PhotoBook / PhotoBook Plus; we introduced the photographically printed LustreBook line; we launched our design, print and bind service called zookie pro; and we’ve added folded panorama construction and upgraded packaging to Zook Books. Despite all this activity, we’re really just getting started!

This week we launch of our latest offering which is a satin paper finish for our press printed PhotoBook and PhotoBook Plus product line.

When we introduced digital press PhotoBooks in 2007, we did so with a high gloss, laminated paper finish that is durable and really makes color pop. While the attractive pricing opened up a wealth of new sales opportunities from companion albums to high school senior keepsakes, many photographers wanted something not so shiny and less prone to finger printing. After one false start in 2009, we re-introduced our current matte paper surface in mid 2010. This paper has a rich, pebble texture and an almost water color reproduction of color and contrast. This paper has high appeal for those looking to add an artistic touch to their imagery. Still, many photographers just wanted their PhotoBooks to look more like PHOTO albums.  

Our new satin finish fills that sweet spot for those who find the glossy too shiny, the matte too dull, and books with photographic paper too expensive. We believe it’s our most attractive look ever in a press printed book! It looks so much like e-surface photographic print that we can’t even show you the difference here online! We’ve already begun to see many orders for satin finish only 4 days into its availability. We’d love to hear from those of you who have placed the first orders once you have received your books. Add a comment below or on our Facebook page!

We at Zookbinders feel that our new satin paper surface is a big deal. After scores or tests involving dozens of papers and manufacturing techniques, we’ve hit upon the right paper and manufacturing formula to pass our rigorous environmental testing, and we know your clients will love it!

To order satin finish PhotoBook and PhotoBook plus, simply select “Satin Pages” from the page finish tab found in the cover options palate in ROES.

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Special consideration for Folded Pano Zook Books

Monday, June 13th, 2011

By now you’re probably aware that the folded panorama Zook Book is here. It’s an option many of our customers have wanted for quite some time and we are happy to be able to fulfill that demand. There are, however, special considerations to take into account when preparing a folded pano album.

We strongly encourage you to begin and end your album with full panorama designs if you plan to select the folded pano option. For construction purposes, it is necessary that all pages be full pano spreads. If you begin and/or end with a half pano, we will add a photo black blank opposite your design image. All folded pano albums will open to a black fabric moiré left and right sides, then a blank spread of epic black material left and right, then  your design begins on the following spread.†

There are no changes to the split pano album. You may still begin or end your album either with a half pano mounted facing epic black, or with a full pano spread with an extra, epic black spread preceding it (or following it for last page). Split pano albums also maintain the ability to strip out and replace up to six half panos for repair.

Folded pano Zook Books are available in all sizes up to 12×12 on print-to-bind orders only.

† The epic black page is required on all albums to be mounted back-to-back with the fabric moiré. If photographs were mounted backing up the fabric moiré, the page would likely warp over time.

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Did You Get Yours?

Wednesday, August 4th, 2010

Did you get your new sample PhotoBook Plus with our new matte finish? It’s 50% off! The clock is ticking. Offer good through August 31, 2010.

Visit our Facebook page, copy the promo code, enter the code in ROES when you place your order, submit your order, wait only two weeks, enjoy your wonderful new sample album with our luxurious matte finish.

The discount is also good on any smaller matte finish PhotoBooks you add to the same order. Show off some parent album samples and watch your sales grow. Call the Zookbinders Sales Team for more information 800-810-5745.

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Share Your Upsell Stories

Monday, June 14th, 2010

As you know, we at Zookbinders like to emphasize the value of upselling album options to your clients. It just makes sense. Think of all of the hours you put into editing and retouching your images and then designing an album. Why wouldn’t you want to sell as many products from that one albums design as you could? Our efforts to call many of you who order single albums to show you how additional products can help increase your sales have helped, but still, only about 30% of our clients are ending up selling more than just the main album.

In my own case, after implementing Zookbinder’s package selling options, I’ve gone from less than 5% of my clients ordering multiple albums to over 55%. Tell us what you are doing to sell more albums. Or, if you are having trouble, let us know where and how we can help you sell more albums. We at Zookbinders are here to help as many people as possible remember and relive the events that you capture.

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Album Design: Taking Cues from the Design Industry

Tuesday, May 25th, 2010

In today’s wedding market, those who are succeeding are putting service first.  With today’s digital albums, offering a comprehensive design service is very important. In taking cues from designers in the interior design field, we can become better album designers and create stunning and personally customized albums for our  clients.

So how do you figure out how to design the best album for your client? Observe, ask and listen. Pretty simple when you think about it, but so few do this. Observe: Look at your client’s wedding. What colors did they use? What style theme flowed through their day? What is in style in the world around us? This can be in weddings, fashion, automobiles and even make-up. All of these influences can help you find a style that suits your client.

Ask questions:  Again easy but often overlooked. What is your client’s favorite color? What format book would they like? Square, vertical, horizontal. What are their design sensibilities? Sleek, elegant, organic, trendy, traditional?

By gathering your research and listening to and noting your client’s responses, you’ll be able to guide them through the design process and suggest the best options to help them get truly excited about thier album.

In this new age, we have found that  couples hiring professional photographers are looking for your professional help and service. They respect your expert opinion and want to be guided through the design process.  They also want to be wowed, and to wow them, you need to know what interests and excites them. This is where taking some cues from the interior design field can help you be more aware of design trends as well as your clients design interests.

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