Posts Tagged ‘wedding album sales’

Bridal Ambassadors

Wednesday, February 24th, 2010

Do you have your Bridal Ambassadors lined up for 2010? You don’t? What’s a Bridal Ambassador? Well, in taking a cue from our friends who photograph high school seniors, an Ambassador is someone who talks up your talents and the wonderful experience they had working with you. Until recently it was tough to send your wedding clients out with your work because the only book they could show was their own large book. Today, with the ability to make quick and affordable, press printed, album clones, you can arm your clients with beautiful little books and send them to out sing your praises while showing off their own wedding images.

While you can wait and make a sample of your clients finished album months after their big day, we recommend that you create a highlights album, where you choose the images and get it made immediately after the wedding. This sample album will feature the images that are most important to you and your artistic vision. After your client’s wedding, we suggest that you have a small album template pre-made so that you can easily download one or two dozen images and order this special book within a few days of her wedding. With Zookbinders’ PhotoBooks and Soft Cover Press Books, you can have a high quality, small album back within a week. This book can cost you as little as $49 for soft cover book and $59 for a hard cover book.

You’ll also want to have referral cards made so that your client can hand them out to their friends and so that you can track who gave the referral. This card can be self printed or you can order them from a print house. You can personalize the card with an image by printing them yourself or ordering a sheet of wallet photos to adhere to the front of the card. You can imagine how excited your brides will be to be able to carry with them and show off a few of their wedding images so quickly after their wedding. With the right materials, they will be referring all of the brides-to-be they know. And for less than $100 per event, you can realize thousands of dollars in new business. Give it a try.

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