While some of us may still be completing orders for holiday delivery, it is not too early (if not a little late) to start looking at what products you will be offering your clients next season and creating samples of those items. If you’re still planning your product offerings for next season, here are a few points to consider.

Keep it simple. Don’t overwhelm your clients with too many options. Usually three to five different choices are more than enough. In the case of Zookbinders, we have four basic options: Our new Soft Cover Press Books, the PhotoBook and PhotoBook Plus, the Zook Book, and the Matted Album. Having at least one of each option you offer will let your clients see and feel the different choices they’ll have to display their wedding photos from you.

Don’t forget companion albums and frames for up selling. Once again, the old adage, “if you don’t show, you can’t sell it” holds true. If you don’t show how beautiful framed page spreads or cloned parent albums can be, you won’t be able to sell these profitable little add-ons. We at Zookbinders make it very easy for you to order frames and cloned parent books when you order with our print-to-bind service. For 2010, we are offering an additional 10% off our already reduced PhotoBook and Soft Cover Press Book packages when you order them with a PhotoBook Plus, Zook Book or Matted Album.

As always, Zookbinders offers a 25% discount off samples of any of our press printed books or album printing and 50% off samples of any of our albums. There’s no excuse to not build yourself a new set of samples to start showing your clients all of the wonderful ways they can purchase, show and share your creative photography.