Posts Tagged ‘photo albums’

On Making Bigger Albums

Friday, December 3rd, 2010

When working with photographic negatives, you could simply have your lab enlarge the image to nearly whatever sized print you’d like for your album. In the digital age, a lot more goes into resizing your digital images. When you enlarge a digital image you are not enlarging the pixels; rather, each pixel must be evaluated and new pixels need to be placed between the existing pixels. You are literally adding information to make the image larger (making a bigger file). 

There are limits, however, to how much information you can add to an image and in the end, how large you can make it.  Another problem is digital noise. As you enlarge an image, this noise becomes more apparent. One of the things you can do to minimize noise is use noise-reduction software on your images after capture.

Photos by George St. Photo and Video

What does this have to do with making bigger albums? If you like to have panoramic images in your albums, be they large group portraits or background images, you’ll need to ensure that from your camera to your post capture processing system, you optimize each image so that it looks good when enlarged. Understanding the limits of your camera and software will help you size your images correctly for these larger album images. See the chart below for reference.  

 

Also, when designing your albums, design for the largest size we offer in the format of your choice. Even if your client is ordering an 8×8 album from their session, design it at least as a 10×10 or better yet a 12×12. Too many times we’ve had to have photographers redesign their albums because of a last minute request for a larger sized book. Because they designed too small, there was not a way to “enlarge” each page layout without losing image quality.  If you’d like to learn more about upsizing your images, check out this series of articles at Digital PhotoPro.

Album Design: Taking Cues from the Design Industry

Tuesday, May 25th, 2010

In today’s wedding market, those who are succeeding are putting service first.  With today’s digital albums, offering a comprehensive design service is very important. In taking cues from designers in the interior design field, we can become better album designers and create stunning and personally customized albums for our  clients.

So how do you figure out how to design the best album for your client? Observe, ask and listen. Pretty simple when you think about it, but so few do this. Observe: Look at your client’s wedding. What colors did they use? What style theme flowed through their day? What is in style in the world around us? This can be in weddings, fashion, automobiles and even make-up. All of these influences can help you find a style that suits your client.

Ask questions:  Again easy but often overlooked. What is your client’s favorite color? What format book would they like? Square, vertical, horizontal. What are their design sensibilities? Sleek, elegant, organic, trendy, traditional?

By gathering your research and listening to and noting your client’s responses, you’ll be able to guide them through the design process and suggest the best options to help them get truly excited about thier album.

In this new age, we have found that  couples hiring professional photographers are looking for your professional help and service. They respect your expert opinion and want to be guided through the design process.  They also want to be wowed, and to wow them, you need to know what interests and excites them. This is where taking some cues from the interior design field can help you be more aware of design trends as well as your clients design interests.

You Ask: We Respond

Thursday, April 8th, 2010

National trade shows like I-USA and WPPI not only give us the opportunity to show our latest and greatest products, but let us talk to you, the working photographer, and get feedback about our products, what – if anything – we can improve, and what kind of new products you’re looking for. This year’s conventions were no different and we collected some great input and have some exciting things to announce for the coming year.

Soft Cover Value Packs are a hit. While we were confident we had something good with our Soft Cover Press Book Value Packs, we were overwhelmed by the positive response. You saw the tremendous value of being able to purchase quantities of replica soft cover books for use as gifts and promotional items and were are looking forward to creating many of these book sets for you. To help everyone try this new product out, we will be offering a free set with the album of your choice starting April 1, 2010 – stay tuned for details.

New cover choices are on the way. We’ve always prided ourselves on offering the finest albums with only the finest grade leather. With all of the album choices in the market now, you’ve asked us if we’d ever offer new cover options. We are happy to say yes. Later this year you can expect to see new cover choices including metal and fabric covers to compliment our genuine leather and Reflectionz covers.

Non-gloss PhotoBook and PhotoBook pages. We thought we had it when we launched our new PhotoBook Plus line last summer with a matte laminate. Unfortunately, the quality of that finish did not live up to our expectations. Since the beginning of this year we’ve been busy testing various new paper, laminate and coating combinations to find a non-gloss page finish that will live up to our high standards and insure a book that will last at least as long as our glossy laminate – which is 40 years. You can expect to see this new page finish by June.

We thank you for your continued business, input and loyalty. It is with your input that we will continue to lead this industry in innovation and quality and offer you books and albums that you and your clients can be proud of.

Creating custom wraparound photo covers

Tuesday, December 22nd, 2009

To design your own custom full wrap photo covers in Photoshop for Zookbinders PhotoBooks, PhotoBook Plus, and LustreBook, just follow these step-by-step directions.  Start by creating a new canvas in Photoshop to the specification listed in the linked PDF for wraparound cover height and width:   Cover Specs 

As an example, let us create a 10×10 cover for a 20 page (40 side) PhotoBook Plus. Remember, this chart is based on page inserts; each page on the chart equals two sides (front and back) in your book.

Width: 22.375 inches (based on the table)
Height: 11.5 inches (the same for all 10 inch high covers)
Resolution: 300 pixels/inch
Color Mode: RGB Color / 8 Bit

preset

Now we’ll set your margins. From the outer edge of each side, set a guide line in 0.75 of an inch. This is the case for ANY sized book and accounts for the part of the image that wraps around the edges of the cover and won’t be visible. In our example, margins are set at 0.75 and 21.625 inches on the outer edges and 0.75 inch and 10.75 inches from the top.

Next we’ll set the spine width which is the width of the cover face in from your edge margins. In this example we’ll have guide lines set at 10.75 and 11.625 inches. Then we set additional guide lines 0.5 inches outside the spine with for the “pinch” or hinge part of the cover on either side of the spine guides: 10.25 and 12.125 inches.

We recommend that you save this canvas at this point as a template that you can use it over and over again for books of the same size and page count.

You’re now ready to layout your cover and add your images, background, text and logo. We still recommend that you don’t place critical elements too close to the margins as our covers are hand made and very slight variations can take place. If you have any additional questions about your covers please let us know. Happy designing.

ROES Do’s and Don’ts

Thursday, December 17th, 2009

Our staff works on thousands of books and albums per year. To help you eliminate problems with your orders, they have offered up these tips to help your orders flow through our facility more smoothly.

DO: Please always enter a customer reference in ROES or on your order forms. When you have multiple orders in house and don’t have an order number, a reference name makes it easier to identify the order. For Zook Books, Matted and PhotoBook Plus albums, you’ll enter the reference name in the Options diablog box. For PhotoBook only orders, you’ll enter the reference under Review Order.

custname

DO: Add your account number in ROES. With your first order, test prints or an album, you need to fill in all of your contact info in My Information and type ‘new’ for your customer number. Once you’ve established your account with Zookbinders and your account number is issued, please update your My Information dialog box with your account number.

custinfo

DON’T: Grammatically it is inappropriate to add st, nd, rd or th after the date in album titles. You’d be amazed at how often we see ‘June 23rd, 2009’ when it should simply be ‘23 June, 2009’ or ‘June 23, 2009.’

SORRY YOU CAN’T: Currently, in ROES, you are unable to order multiple copies of a PhotoBook Plus, Zook Book or Matted Album. Only PhotoBooks can be ordered in packages or with multiple copies. If you need to order multiple copies of an identical PhotoBook Plus, Zook Book or Matted Album, first create and Add to Order all of your pages and cover. Then go to Open and Save>Save this Incomplete Order and save to your desktop or dedicated folder. Close ROES and reopen. Click Open and Save>Open an Incomplete Order then click Review Order. Review and initial the order click Complete Order. Close ROES and reopen for the following album(s) adjusting the size or cover as needed.

Page 1 of 212