Posts Tagged ‘digital photo books’

Photographers Love the New Matte Finish

Monday, June 7th, 2010

With one week under our belts, we’ve received nothing but positive comments on our new matte finish for our PhotoBook and PhotoBook Plus lines. Orders for our all PhotoBook products are up noticeably and over 25% of orders are being made with the new matte finish – after just one week! Photographers are loving the rich, pebble-like finish which is a great compliment to our glossy finish. Unlike our glossy finish however, which is created using a glossy laminate, our new matte finish is printed directly on coated paper without use of a laminate.

If you haven’t gotten a sample of the new finish please contact Zookbinders for a free sample page. You can also check out this link to access our sample code and order yourself a new sample book with the matted finish at 50% off. Call Zookbinders at 800-810-5745.

Tips for Better Album Covers

Friday, April 9th, 2010

Designing an album cover can be the more challenging part of designing any album including various Zookbinders albums. This is because pages and page spreads have a set dimension, but covers can vary depending on the number of pages – which influences the spine width – and the type of cover.

Leather Cameo Covers

Your only design issues with cameo photos on any leather cover is the size of your cameo. When designing your cover in ROES, the size of album you select will activate the cameo sizes available for that specific cover. Please remember an 1/8 inch will be trimmed off each edge of the print before it is adhered to the cover and the color of the liner around your cover cameo will match that of the inscription you select.

Reflectionz and Leather Spine Covers

These are our most popular image covers. They offer the contemporary look of a full bleed image on the front cover with the elegance of leather on the spine and back cover. When creating your cover image for these albums please remember the following measurements: Reflectionz Album Covers = Subtract 2 inches from the width of the book (if you are making a 10×10 album, the cover image will be an 8×10 vertical image). Leather Spine PhotoBook Plus Covers = subtract 1.5 inches from the width of the book. We also recommend that all text is 1/2 of an inch away from the edge.

Photowrap Covers

When creating your photowrap for PhotoBook and PhotoBook Plus covers, using accurate measurements is critical to having your cover images and text line up properly. We have created the following chart to give you your overal canvas size based on your cover size and number of page inserts. 2010 Cover Specs

Once you have your canvas size set, drag guide lines 3/4 of an inch in from each outer edge. Then, from the left guide line, come in the width of your cover (for a 10×10 album come in 10 inches, for an 8×12 album come in 8 inches) and set another guide line there. Now do the same from the far right guide line. Now, from each of these inner guide lines set another guide line 1/2 inch in toward the center of the cover. The remaining gap between these two sets of double lines will be your spine. For more details see our previous article.

Remember that for photowrap covers you will need to design new covers for each sized book you create as these cover files do not proportionally shrink like the pages do because of the 3/4 outter margin and spine width.

Some Soft Cover Press Book Specs

Monday, February 8th, 2010

The response to our new Soft Cover Press Books has been awesome.  We are seeing many orders for gift albums, proof books and promotional books. One question, however, has been how to design for the cover.

Unlike our PhotoBook covers, Soft Cover Press Book covers need no extra bleed or spine width, they are simply trimmed flush.  So for a 10×10 book you can design your cover to be exactly 20×10. We recommend a 1/4 inch margin for anything you’d like close to the cover edge but not cut off.

For detailed specs on our PhotoBook covers see our previous article which includes a detailed chart and instructions:  http://www.zookbinders.com/blog/zookbinders/measurements-for-photo-wrap-covers/

Now is a Great Time to Sell Albums

Wednesday, January 27th, 2010

I don’t know about you, but first quarter has consistently been my second busiest time of year for selling albums. Since not as many people get married in the northern climates during winter, I use this time to offer an annual album incentive to get my clients from the last year or two in the door get their albums ordered.

Now I do know all of the benefits of pre-designing albums but not all clients like this, nor do all photographers, and sometimes, even if you pre-design, a client may delay approving their order. After the first of the year I’ll get in touch with all of my clients who haven’t ordered their albums yet. I let them know that the price of albums has gone up but, if they order by a specific deadline, they can get the previous year’s prices and a special incentive.

Incentive offers can include extra images or pages for their album, a cover upgrade, or now, with the PhotoBook and Sort Cover Press Book packages Zookbinders offers, you can offer discounted or even buy-one-get-one-free parent albums at great prices. This is great for you too because when you order a PhotoBook or Soft Cover Press Book package at the same time as a PhotoBook Plus, Zook Book or Matted Album, you get an additional 10% off the already reduced package price. Offering one or a couple different incentives always helps me drum up a little extra business, up sell some parent books, improve cash flow, and complete several couples’ books every winter. Give it try.

Scott Patrick, Marketing and E-Community Planner

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