How can a design service double your album sales? Easy. Each zookie pro design comes with a loaded shopping cart that is customized for your client with upgrades and additional products. Gone are the days of buying just a 10×10 album with no bells and whistles! Spend an hour learning about zookie pro and you’ll be amazed how much you can sell while you sleep. To register, click on the webinar date that works best for you:
This week’s featured photo is by Tom Barnes of Tomba-Images. This photo, of Bart “Bartimus” Palaszewski, is part of a series documenting members of XFO MMA and SuckerPunch Entertainment. Tom printed a series of images in a Lustre Book as a portfolio to show the client. After seeing the book, two fighters requested PhotoBooks of their own. Tom also plans to print Soft Cover Press Books to be sold to other fighters and fans.
I think it’s safe to assume most of you no longer have “wet” darkrooms. In Photoshop, you can create a nostalgic “wet” darkroom look in just a few quick steps. The old fashioned, faded, sepia look can add a timeless, antique appearance to a single portrait or a whole series of images for a wall hanging or album. Sure you could buy an action, but why not do it yourself to control your own recipe and unique image look.
Step One: Open your image, create an adjustment layer (the half black and white circle on the layers panel) and choose Black and White.
Step Two: Check the Tint box and create the tone you’d like applied to your image (You could create any tone using this technique).
Step Three: Create a new layer (Shift-Command-N or Shift-Ctrl-N) and enter Streaks for the Name, choose Hard Light for the Mode and 85% for Opacity. Stay on this new layer for the remaining steps.
Step Four: Set your Foreground color to a light bround and Background color to white. Choose a light brown for your Foreground color say R:180, G:150, B:100 for example.
Step Five: Choose Filter>Render>Clouds to create a cloud pattern on the image. Click Command-F or Ctrl-F to run different patterns through your new layer.
Step Six: Choose Filter>Blur>Motion Blur to blur the clouds into streaks. Enter 90 for the Angle and drag the Distance slider to the far right. You can play with these numbers but this will give you a verticle streak over the image to make it look like uneven chemical stains.
You’ve now created an old faded sepia image. Play around with your adjustment numbers to get the effect you want and be sure to create an action of your own to easily repeat this look on future images.
Have some fun with this technique and you can create some unique images or image sets for your clients. Let us know how you use this or other techniques to add some pizzaz to your images and increase your sales.
Here’s a link to a slide show of our zookie pro promotional booklet. It’s a great introduction to zookie pro and how we can help you sell more albums while doing less work. You can also check us out at www.zookiepro.com.
The featured photo is from Bob Ernst. “It’s not every bride who will get into a canoe in her wedding dress, but Autumn and James love nature and the outdoors. Their reception was held on the family farm and this image captures some of the natural beauty of that setting.”
Since 1995, our founders Mark and Leslie Zucker have applied their rigorous personal standards for excellence to everything Zookbinders. The professional photographers we have been so fortunate to work with (and their satisfied clients) benefit from our cutting-edge products, time-saving services and above all, customer care. We'll do whatever it takes to preserve precious memories and help you tell personal stories well.
Spend less time in front of the computer and make more money doing what you do best. ZOHO Design has been creating award-winning album designs since 2002. In fact, they were the first to offer one-of-a-kind album design, and are the exclusive Zookbinders album design partner. With ZOHO Design layouts and hand crafted albums from Zookbinders you have the winning team on your side. Together we can help you work smarter – not harder – and truly stand out from the crowd.
it's here: photobook plus™
Bigger Books at Less-than-Premium-Prices! The contemporary book of choice features lay-flat pages in larger sizes: up to 12x12 square, 9x12 vertical and 12x9 horizontal. more >
new framed album panoramas
Increase your sales and delight your clients with new Framed Album Panoramas—the perfect complement to any album or PhotoBook. Available in a variety of square and rectangular sizes as well as three finishes. more >