This article by John Jantsch on the American Express OPEN forum shows one of the best ways you can grow your businesses profits without having to invest a lot more money. Learn how to turn more leads into clients and you’ll be on your way to greater profits. For photographers it should be easy with a carefully laid out plan.

1. Have a plan for when the phone rings or emails come in.
2. Educate your prospects as the value of all that you do.
3. Have a consistent brand and sales program.
4. Orient them for the next sale.
5. Have a review process.

In wedding photography, we see this as key to growth and success. Have a well laid out plan as to how you will answer phone and email inquiries. Your goal should be to educate your prospects as to the value of what you offer and get them in for a consultation. Be consistent in how you show and sell your products and get them excited about all of the things they will be able to do with your photography.

In his article John Jantsch talks about going for the “low hanging fruit.” In the wedding business there is lots of fruit to pick. The bride and groom may be your primary clients by providing them with your photography services and a primary album, but there are so many more people who could enjoy having an affordable clone of their book as well. With press books like the Zookbinders PhotoBook and Soft Cover Press Books, you can greatly increase sales and profits by offering these affordable books to parents, wedding party, siblings, grandparents and vendors. And the more people who see you images and your name, the more who will be able to refer you or become clients themselves.

By exciting your prosepcts about your products and services, not only will you turn them into clients but you will lay the foundation for these future sales and referrals.