For those of you who have been in the industry for awhile, you know how much it has changed and continues to change. Mark Zucker’s recent article about “Losing 1000 pounds” was about just those challenges we are facing.
Of course his intent was never to tell everyone to just lower their prices outright but to look at the changes in the industry, re-evaluate your own business and adjust according to your market and your goals. As a wedding photographer for over 20 years and now an employee within the supply chain of our industry, I can tell you, when taken conceptually (not literally), Mark’s words do make a lot of sense. I’m not alone in analyzing the shape and changes in our industry nor am I alone in looking at the digital/information age and how it is changing nearly everything we do in life and in buisness. Check out a recent post by marketing guru Seth Godin at his blog. Think about it.
Now it’s time to take the steps to survive and thrive in our new and ever changing industry. Stay tuned as we’re here to help you.
Scott Patrick, Zookbinders Marketing & E-Community Planner
Tags: Industry News, Losing 1000 Pounds
