In a recent article in USA Today, Nik Software CEO Michael Slater says he dreams of taking his tools designed to help photo professionals and promote them to another breed of photographer: “Debbie Digital.”
The article says, “Nik is planning software next year aimed at the consumer market: programs that won’t be attached to Photoshop but will offer the same ability to quickly enhance photos, with more precision and control than currently being offered.”
“We want to provide an extraordinary experience beyond the camera that’s for anyone who takes pictures,” Slater says.
Do you think this will be good for the industry? Will it now mean more and more people will be able to create effects and enhance images and take the mystique away from professional photography? Will true professional photographers be able to communicate that great photography is more than camera and computer effects? Will the consumer listen? How might this affect you, your workflow, your business?
Tags: photo retouching, photography, Photography Education, professional photography, shoot and burn photographers
