I don’t know about you, but first quarter has consistently been my second busiest time of year for selling albums. Since not as many people get married in the northern climates during winter, I use this time to offer an annual album incentive to get my clients from the last year or two in the door get their albums ordered.
Now I do know all of the benefits of pre-designing albums but not all clients like this, nor do all photographers, and sometimes, even if you pre-design, a client may delay approving their order. After the first of the year I’ll get in touch with all of my clients who haven’t ordered their albums yet. I let them know that the price of albums has gone up but, if they order by a specific deadline, they can get the previous year’s prices and a special incentive.
Incentive offers can include extra images or pages for their album, a cover upgrade, or now, with the PhotoBook and Sort Cover Press Book packages Zookbinders offers, you can offer discounted or even buy-one-get-one-free parent albums at great prices. This is great for you too because when you order a PhotoBook or Soft Cover Press Book package at the same time as a PhotoBook Plus, Zook Book or Matted Album, you get an additional 10% off the already reduced package price. Offering one or a couple different incentives always helps me drum up a little extra business, up sell some parent books, improve cash flow, and complete several couples’ books every winter. Give it try.
Scott Patrick, Marketing and E-Community Planner
Tags: digital photo books, parent albums, photo books and albums, photo marketing, wedding albums
