We all know word of mouth referrals are the best kind of marketing. But how do you keep top of mind with your clients so that they will actively refer you? One great way is to take advantage of Zookbinders new Soft Cover Value Packs.
You have two primary options on how to use these wonderful packs of books as promotional tools. One way is to simply order a Value Pack of the finished album for your client. If you take this route, I suggest creating a custom photo wraparound cover rather than a replica so that you can put contact info on the back cover of the mini books.
Another way is to create a small book of your favorite images from your client’s wedding immediately after their wedding and deliver it to them with their previews. This is when their excitement level is the highest and they will be most likely to actively share these books with friends planning to get married. By custom printing these samples you can include a few informational pages printed right inside of the book. This information can tell more about you, help you track these referrals with client specific info and even let you make a special offer to the recipient.
Now some will say giving out these books before they order their finished album may hinder final album and reprint sales. I would strongly disagree. These small books, ranging in size from 4×4 to 4×6 are not going to replace the final book or prints for framing. Plus, if you have marketing information inside, they will obviously be marketing pieces and not gifts for grandma. But what better way to promote your wedding business to a group of engaged couples than to have their friends hand out your work and sing your praises.
Think about it, up to a dozen custom wedding marketing pieces, with up to 90 sides, designed for your clients, promoting your studio, for only $100. What an amazing deal! If you have any questions about Zookbinders’ Value Packs please check out our web site or call the sales department at 800-810-5745.
Tags: digital wedding albums, photography business, photography marketing
