At the Pictage Partner Conference in New Orleans this November 3 through 5, Zookbinders Founder and CEO, Mark Zucker will speak to over 300 photographers about how to improve their business.

In “Your Business Needs to Lose 1000 Pounds”, Mark combines his own experiences of running a lean company with his vision on staying ahead of the curve in a rapidly changing industry.The average starting price for full service wedding coverage in the US is approximately $2,500. With the rise in popularity of “Shoot and Burn” photographers that are charging as little as $500, it’s getting harder and harder to attract new clients. For the full service photographer to stay busy, they’ll need to shed $1,000 of “waste” out of their operation. They can then lower starting prices by $1,000, while still maintaining the same profits. Our “less is more” fitness program entails less shooting, less editing, less designing… and more time behind the camera and with clients. Like any “weight loss” program, the photographer will need to make some big changes. Their reward will be to emerge as a healthier company that is “lean and mean” and poised for growth.

Learn more about the conference by visiting Pictage at: