Archive for the ‘Industry News’ Category

Come See Us at WPPI

Friday, March 5th, 2010

WPPI’s 30th annual convention is going on in Las Vegas at the MGM Grand! From March 8 through the 10th, we will be participating in the trade show in booth 1601. With our new partnership with Albums Inc., you can also see a full line of our products in their booth (1535).

Featured at both booths will be our founder and CEO, Mark Zucker, as he speaks about how you can improve your album sales at 2 PM in the Zookbinders booth and 3 PM in the Albums Inc. booth on both Monday and Tuesday. Also when you stop by, you will see our entire line of books and albums including the PhotoBook Plus and our brand new soft cover Value Packs. If you follow us on Twitter or become a fan on Facebook, you will gain access to a special code that will give you 30% off of any PhotoBook Plus order through the end of this month.

We hope to see all of you there. Stop by, say hi, check out the new books and see how we can help you increase your sales and create many happy clients. Have a great convention everyone.

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Maximizing Conventions

Monday, February 22nd, 2010

It’s just a little over a week until the 2010 WPPI Convention in Las Vegas. Of course we at Zookbinders will be there with our latest and greatest album products along with our friendly faces ready to say hi and show you our goods. But conventions and trade shows like this aren’t just about seeing new products and buying the latest gadgets and plug-ins – they are excellent learning and networking experiences. Skip Cohen, of Marketing Essentials International has a great article posted on his blog entitled 13 Tips on Getting the Most Out of Conventions. So before joining us at the MGM Grand in Las Vegas, check out Skip’s article and prepare yourself for an awesome convention.

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7 Truths About Successful Wedding Photographers

Friday, February 19th, 2010

These are difficult times to be a wedding photographer. The issues of professionalism, competency and affordability have hit us hard whether we’re a seasoned professional or, as Missy McLamb described in her article The Seven Ironic Truths About Successful Wedding Photographers, a clueless newbie who can be asked to fetch some f-stops from the car.

But it’s not all gloom and doom. I think Missy and the guys at Photoshelter.com do a great job at exposing light on our industry. I, being the eternal optimist, do think things will turn around positively for those of us who care about the craft and serving our clients. I look at these times as just one more challenge in life of being a photographer. We at Zookbinders feel your pain too but see a bright light and opening at the end of the tunnel where we can all succeed in providing wonderful keepsakes and memories for our clients.

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New Book from Our Friend David Ziser

Wednesday, February 10th, 2010

Last year Zookbinders helped sponsor long time friend and client David Ziser on his 2009 Digital WakeUp Call tour. This year, Ziser has come out with ‘Captured by the Light,’ a book that addresses the challenges that today’s wedding photographers face. Inside his book he shows simple location lighting set ups and creative lighting techniques anyone can use to create dramatic wedding portraits. You can order your copy as well as other educational materials from http://store.ziser.com/.  Be sure to visit his blog where David shares daily tips, techniques and inspirations.  http://www.digitalprotalk.blogspot.com/ 

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New Holga Camera

Monday, February 1st, 2010

OK, I know, if you whip this thing out at a wedding you’re sure to get some looks and maybe even the ubiquitous “how many megapixels you get there?” But wouldn’t you just smile if you saw this new camera from Holga smiling at you?

Information is sparse at the moment, but hot off the press news, a new Holga: the 135TIM ! It’s a Holga half frame camera, but with two lenses by the looks of things, so you can choose to shoot with one lens, or both by switching the switches above the lenses. It has a working aperture selector at the front (the smiley face), and a matching colourflash! It’s available in black, white, yellow and red. For more info go to the Holga blog. If you never have, do try taking some photos at your next wedding with a Holga, any Holga. It creates some truly unqiue images and fun effects.

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