WPPI’s 30th annual convention is going on in Las Vegas at the MGM Grand! From March 8 through the 10th, we will be participating in the trade show in booth 1601. With our new partnership with Albums Inc., you can also see a full line of our products in their booth (1535).
Featured at both booths will be our founder and CEO, Mark Zucker, as he speaks about how you can improve your album sales at 2 PM in the Zookbinders booth and 3 PM in the Albums Inc. booth on both Monday and Tuesday. Also when you stop by, you will see our entire line of books and albums including the PhotoBook Plus and our brand new soft cover Value Packs. If you follow us on Twitter or become a fan on Facebook, you will gain access to a special code that will give you 30% off of any PhotoBook Plus order through the end of this month.
We hope to see all of you there. Stop by, say hi, check out the new books and see how we can help you increase your sales and create many happy clients. Have a great convention everyone.
While you can wait and make a sample of your clients finished album months after their big day, we recommend that you create a highlights album, where you choose the images and get it made immediately after the wedding. This sample album will feature the images that are most important to you and your artistic vision. After your client’s wedding, we suggest that you have a small album template pre-made so that you can easily download one or two dozen images and order this special book within a few days of her wedding. With Zookbinders’ PhotoBooks and Soft Cover Press Books, you can have a high quality, small album back within a week. This book can cost you as little as $49 for soft cover book and $59 for a hard cover book. 
You’ll also want to have referral cards made so that your client can hand them out to their friends and so that you can track who gave the referral. This card can be self printed or you can order them from a print house. You can personalize the card with an image by printing them yourself or ordering a sheet of wallet photos to adhere to the front of the card. You can imagine how excited your brides will be to be able to carry with them and show off a few of their wedding images so quickly after their wedding. With the right materials, they will be referring all of the brides-to-be they know. And for less than $100 per event, you can realize thousands of dollars in new business. Give it a try. 
Most of us in the wedding business have seen the number of brides we’re working with drop over the past couple of years. 
