Archive for February, 2010

Thank You Followers

Friday, February 26th, 2010

We’ve Made it to 500 Twitter Followers!
You Can Keep Saving 30%!

Thanks to all of our customers, both current and new, who signed up to follow us on Twitter. We reached our goal of 500 new followers by the end of this month so we are extending our offer of 30% off any PhotoBook Plus to all Twitter followers through March 31, 2010.

You can still get in on this great offer by following us at twitter.com/zookbinders. Once you follow us, you’ll get your promo code to save 30% on all Photobook Plus purchases, now through March 31, 2010! Thanks to all of our followers and welcome aboard to those of you still joining.

Bridal Ambassadors

Wednesday, February 24th, 2010

Do you have your Bridal Ambassadors lined up for 2010? You don’t? What’s a Bridal Ambassador? Well, in taking a cue from our friends who photograph high school seniors, an Ambassador is someone who talks up your talents and the wonderful experience they had working with you. Until recently it was tough to send your wedding clients out with your work because the only book they could show was their own large book. Today, with the ability to make quick and affordable, press printed, album clones, you can arm your clients with beautiful little books and send them to out sing your praises while showing off their own wedding images.

While you can wait and make a sample of your clients finished album months after their big day, we recommend that you create a highlights album, where you choose the images and get it made immediately after the wedding. This sample album will feature the images that are most important to you and your artistic vision. After your client’s wedding, we suggest that you have a small album template pre-made so that you can easily download one or two dozen images and order this special book within a few days of her wedding. With Zookbinders’ PhotoBooks and Soft Cover Press Books, you can have a high quality, small album back within a week. This book can cost you as little as $49 for soft cover book and $59 for a hard cover book.

You’ll also want to have referral cards made so that your client can hand them out to their friends and so that you can track who gave the referral. This card can be self printed or you can order them from a print house. You can personalize the card with an image by printing them yourself or ordering a sheet of wallet photos to adhere to the front of the card. You can imagine how excited your brides will be to be able to carry with them and show off a few of their wedding images so quickly after their wedding. With the right materials, they will be referring all of the brides-to-be they know. And for less than $100 per event, you can realize thousands of dollars in new business. Give it a try.

Maximizing Conventions

Monday, February 22nd, 2010

It’s just a little over a week until the 2010 WPPI Convention in Las Vegas. Of course we at Zookbinders will be there with our latest and greatest album products along with our friendly faces ready to say hi and show you our goods. But conventions and trade shows like this aren’t just about seeing new products and buying the latest gadgets and plug-ins – they are excellent learning and networking experiences. Skip Cohen, of Marketing Essentials International has a great article posted on his blog entitled 13 Tips on Getting the Most Out of Conventions. So before joining us at the MGM Grand in Las Vegas, check out Skip’s article and prepare yourself for an awesome convention.

Feature Photo of The Week: Military Wedding

Friday, February 19th, 2010

Our Feature Photo of The Week is of a Marine Military Wedding. This image was shot by San Diego based photographer, David Champagne. David Champagne has been a Zookbinders customer since 2008 and from the images we see come in – he is extremely talented. Below is one of our favorites, it is a striking panorama with its beautiful scenery of a clear, dark night sky and the couple perfectly spotlighted near a beautifully illuminated palm tree. The image of the bride on the left shows the strong pose of a new military wife.

To see more work from David Champagne, be sure to check out his website at:http://www.davidchampagnephotography.com/

Click image to enlarge:

All images provided to Zookbinders by David Champagne Photography.
All Rights Reserved
For image permission, please e-mail: info@davidchampagnephotography.com

Tweet – Almost There!

Friday, February 19th, 2010

We’re Almost to 500 Twitter Followers!

Come celebrate our 15th Anniversary by following us at twitter.com/zookbinders and Retweeting this message to save 30% on all Photobook Plus purchases through February 28, 2010!

PLUS: Our goal was to get 500 followers by February 28, 2010 so we can extend the 30% off PhotoBook Plus offer until March 31, 2010. We’ve got just one week to go and only 100 more followers needed, RT this post and help us reach our goal and see your savings extended another month!

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