Archive for December, 2009

Feature Photo of The Week: Great Gifts

Monday, December 28th, 2009

Hope everyone had a wonderful Holiday Weekend and received great presents! Our feature photo of the week is from Hopkins Fine Portraits in Tulsa, OK. Hopkins Fine Portraits has amazing portrait photography of children and was a past Zook Award Winner from 2007. You might recognize the baby in the gift box from our 2008 Catalog Cover “Baby Jacob”. This great image below just shows us that great gifts come in small packages!

To view more work from Hopkins Fine Portraits, visit their website at http://www.hopkinsfineportraits.com/


Click image to enlarge



All images provided to Zookbinders by Hopkins Fine Portraits

Our Changing Industry

Tuesday, December 22nd, 2009

For those of you who have been in the industry for awhile, you know how much it has changed and continues to change. Mark Zucker’s recent article about “Losing 1000 pounds” was about just those challenges we are facing.

Of course his intent was never to tell everyone to just lower their prices outright but to look at the changes in the industry, re-evaluate your own business and adjust according to your market and your goals. As a wedding photographer for over 20 years and now an employee within the supply chain of our industry, I can tell you, when taken conceptually (not literally), Mark’s words do make a lot of sense. I’m not alone in analyzing the shape and changes in our industry nor am I alone in looking at the digital/information age and how it is changing nearly everything we do in life and in buisness. Check out a recent post by marketing guru Seth Godin at his blog. Think about it.

Now it’s time to take the steps to survive and thrive in our new and ever changing industry. Stay tuned as we’re here to help you.

Scott Patrick, Zookbinders Marketing & E-Community Planner

Measurements for Photo Wrap Covers

Tuesday, December 22nd, 2009

For those of you designing your own full wrap photo covers for our PhotoBooks and PhotoBook Plus’, we’ve got a few measurements for you. We’ve created this handy PDF table and the following procedures so you can create accurate, custom, photo covers. 2010 Cover Specs

In Photoshop you’ll start your cover by clicking File>New. We recommend that you create and save this canvas as a new Preset so that you can use it over and over again. In our example we’ll create a 10×10 cover for a 20 page (40 side) PhotoBook Plus. Remember, this chart is based on page inserts; each page on the chart equals two sides in our pricing catalog.

Width: 22.375 inches (based on the table)
Height: 11.5 inches (the same for all 10 inch high covers)
Resolution: 300 pixels/inch
Color Mode: RGB Color / 8 Bit

preset

Be sure to save this as a Preset before continuing so that this will be saved and you can easily open it and readjust the sizing if needed.

Now we’ll set your margins. From the outer edge of each side, set a guide line in 0.75 of an inch. This is the case for ANY sized book and accounts for the part of the image that wraps around the edges of the cover for the full bleed look. In our example, margins are set at 0.75 and 21.625 inches on the outer edges and 0.75 inch and 10.75 inches from the top.

Next we’ll set the spine width which is the width of the cover face in from your edge margins. In this example we’ll have guide lines set at 10.75 and 11.625 inches. Then we set additional guide lines 0.5 inches outside the spine with for the “pinch” part of the cover on either side of the spine guides: 10.25 and 12.125 inches.

canvas

You’re now ready to layout your cover and add your images, background, text and logo. We still recommend that you don’t place critical elements too close to the margins as our covers are hand made and very slight variations can take place. If you have any additional questions about your covers please let us know. Happy designing.

Feature Photo of The Week

Thursday, December 17th, 2009

The feature photo for the week is of a beautiful family. It’s a great PhotoBook which was shot by Galleria Vivid, the first page of the book begins with a older husband and wife sitting by themselves with a caption that reads “This is where our beautiful family began…”. The shot we chose below is of their children and grandchildren – its always nice to see how a family has grown throughout the years and the grandchildren being their future.

This image is from Galleria Vivid in Connecticut, click here to visit the website of photographer Melissa Vandermause: http://galleriavivid.com

Click image to enlarge

All images provided to Zookbinders by Galleria Vivid

ROES Do’s and Don’ts

Thursday, December 17th, 2009

Our staff works on thousands of books and albums per year. To help you eliminate problems with your orders, they have offered up these tips to help your orders flow through our facility more smoothly.

DO: Please always enter a customer reference in ROES or on your order forms. When you have multiple orders in house and don’t have an order number, a reference name makes it easier to identify the order. For Zook Books, Matted and PhotoBook Plus albums, you’ll enter the reference name in the Options diablog box. For PhotoBook only orders, you’ll enter the reference under Review Order.

custname

DO: Add your account number in ROES. With your first order, test prints or an album, you need to fill in all of your contact info in My Information and type ‘new’ for your customer number. Once you’ve established your account with Zookbinders and your account number is issued, please update your My Information dialog box with your account number.

custinfo

DON’T: Grammatically it is inappropriate to add st, nd, rd or th after the date in album titles. You’d be amazed at how often we see ‘June 23rd, 2009’ when it should simply be ‘23 June, 2009’ or ‘June 23, 2009.’

SORRY YOU CAN’T: Currently, in ROES, you are unable to order multiple copies of a PhotoBook Plus, Zook Book or Matted Album. Only PhotoBooks can be ordered in packages or with multiple copies. If you need to order multiple copies of an identical PhotoBook Plus, Zook Book or Matted Album, first create and Add to Order all of your pages and cover. Then go to Open and Save>Save this Incomplete Order and save to your desktop or dedicated folder. Close ROES and reopen. Click Open and Save>Open an Incomplete Order then click Review Order. Review and initial the order click Complete Order. Close ROES and reopen for the following album(s) adjusting the size or cover as needed.

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