In honor of our War Veterans for the month of November, our feature photo of the week is from Candy Apple Photography, Castle Rock, CO.
You can visit their website at www.candyapplephotography.com
All images provided to Zookbinders by Candy Apple Photography
Zookbinders Dinner Party at The Glen Club introducing The PhotoBook Plus
We had such a great time at our dinner party at The Glen Golf Club and Resort in Glenview, IL. We enjoyed introducing our PhotoBook Plus and other new and upcoming products! Many of our local clients came to join our staff celebrate our newest product line.
Before dinner, we had different informational stations set up to talk about ROES, Workflow, Upselling, and Future Products. Kamran Zohoori, owner of our design partner ZOHO Design came all the way from Northern California to join us at our Workflow station. Not only did we have a good time talking to our clients, but we enjoyed an amazing tuscan dinner buffet and a speech from our owner Mark Zucker.
© Zookbinders Inc
All Rights Reserved
5 Ways to Keep Your Clients Coming Back
We all know that it is many times easier to grow your business with your current client base, who is already familiar and happy with your services, than to try to constantly bring in new business. When it comes to increasing sales from your current client base consider these following relatively low tech ideas to keep them coming back.
1. Deliver complimentary portrait session with your albums. What better way to bring a client back into the studio than to give them a free session. By placing a certificate in with their album, they’ll see this wonderful gift when they are most excited, when they get to relive their wedding day through your images.
2. Give referral cards to each of your clients. Satisfied clients are almost always willing to share your name with family and friends in need of your services. To keep you and your services top of mind, give your clients referral cards to promote your business. Offer them a $25 to $50 credit with your studio for each card that comes back.
3. Send cards. Once again, being top of mind is key to getting referrals and getting your clients back in the door. There is no easier way to get clients back than to let them know you are thinking of them with an anniversary, birthday or holiday card.
4. Say thank you with a personal note. An email might be OK for some people, but a hand written note will set you apart. Consider dropping a thank you note in your wedding client’s card box or sending a note out immediately after the wedding and after their order is picked up.
5. Keep gift certificates open ended. Why keep a client from using your gift card? Don’t set an expiration date on your gift cards. Special offers can have a deadline to increase traffic at particular times, but let your clients use their gift cards at any time they want to take advantage of your services.
Start these simple, loyalty building tasks today, and you’ll be on your way to increasing client traffic through your door from the people who trust and use you most.
Scott Patrick, Zookbinders Sales and Marketing Staff
Our Customer Spotlight for the month is Shaun Edmisten, owner of Reshon Photography of Chillicothe, OH. See below to see what Zookbinders learned about Shaun!
Studio: Reshon Photography
Name: Shaun Edmisten
Location: Chillicothe, OH
Website: http://www.qualityphotographysite.com/
Where is your favorite location to photograph?
Pretty much any urban area we come across. We love old buildings, bright colors, and especially the city lights at night.
What excites you about being a photographer?
Giving people the opportunity to feel like a model. Our clients time and time again say their friends think they could be in a magazine after seeing our images.
What turns you off about being a photographer?
Clients that do not care as much about their images. You can always tell when you are going to have a long day. One thing everyone should keep in mind is that no matter how big or small or tall or short, confidence is what makes the shot!
What is your favorite marketing tool?
This is really a two part question for us. The favorite would be bridal shows, I love interacting with people and talking about their wedding. Our most effective marketing tool, however, is email marketing. We usually get a new client with every email blast.
What or who has inspired you?
Sallee Photography. I took one of their seminars a few years ago and changed everything. I didn’t copy, but started to think outside the box. Ever since then, we have been growing and our images have drastically improved.
What’s your favorite f-stop?
Largest aperture at that moment will allow. I always want a shallow depth of field.
What is your favorite book?
Unfortunately, it has been too long since I have had a chance to read. Usually anything history related.
What is the #1 reason client’s hire you?
I feel our style. We are so different than most of the photographers around us. Also, of course – our wide selection of Zookbinders albums.
What do you do when you’re not photographing?
Golf and motorcycles – see the connection? No. That’s because there isn’t one. Riding gives me the opportunity to relax and imagine my next shot. Golf allows me to realize that practice doesn’t always mean perfect.
Which photographer would you like to hang out with?
Yervant. He seems to have everything in the market figured out. Even though he has been photographing for many years, he is not afraid to change to stay on top.
Thanks Shaun for sharing your information with us! Below you’ll see a slideshow of a sample of Shaun’s work, we fell in love with this album of Edward and Jackie, check it out!
All images and logo provided to Zookbinders by Reshon Photography
© Reshon Photography
All Rights Reserved
Permissions, email: shaunedmisten@reshonphotography.com
Zookbinders Photographer Connection is a place where we will be showcasing our customer’s work, feel free to browse and comment with your thoughts:
Since 1995, our founders Mark and Leslie Zucker have applied their rigorous personal standards for excellence to everything Zookbinders. The professional photographers we have been so fortunate to work with (and their satisfied clients) benefit from our cutting-edge products, time-saving services and above all, customer care. We'll do whatever it takes to preserve precious memories and help you tell personal stories well.
Spend less time in front of the computer and make more money doing what you do best. ZOHO Design has been creating award-winning album designs since 2002. In fact, they were the first to offer one-of-a-kind album design, and are the exclusive Zookbinders album design partner. With ZOHO Design layouts and hand crafted albums from Zookbinders you have the winning team on your side. Together we can help you work smarter – not harder – and truly stand out from the crowd.
Bigger Books at Less-than-Premium-Prices! The contemporary book of choice features lay-flat pages in larger sizes: up to 12x12 square, 9x12 vertical and 12x9 horizontal. more >
Increase your sales and delight your clients with new Framed Album Panoramas—the perfect complement to any album or PhotoBook. Available in a variety of square and rectangular sizes as well as three finishes. more >