29 Oct, 2015

Photographers/ Logo Design 101

29 Oct, 2015

    As a photographer, you either already have a logo, are in need of a logo, or are looking to redesign your logo. If you are looking to create a logo yourself, or redesign your existing logo, there are a few things to consider…   K.I.S.S: (Keep it simple, stupid)...

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26 Oct, 2015

When Photographers Post These to Social Media…

26 Oct, 2015

When a photographer post to social media, all to often they post overly posed images, fake smiles “for the camera”, and the best of the beauty shots. Not to say those shots aren’t beautiful, but maybe just not very effective. A recent study from Fractl marketing found that showing photos that awaken...

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23 Oct, 2015

Making friends can make you money!

23 Oct, 2015

  As a wedding photographer we have an extremely important, stressful, and fun role as we are one of the first vendors that most brides book. After they are done asking us about professional photobook and what they should wear to their engagement session, we usually go from being just...

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19 Oct, 2015

Photography Business: Good Better Best

19 Oct, 2015

When given a choice of 3 items to purchase, most consumers will purchase the middle item. The psychology behind it says that we don’t want to be seen as buying the least expensive option (for fear of being labeled as cheap), and that we’re hesitant to over-spend with the...

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16 Oct, 2015

Album Showcase: Acrylic Cover

16 Oct, 2015

We reported previously on the blog about an exciting new product – the Acrylic Cover (Read: Acrylic is Here!) Since September 1, your clients can choose acrylic covers among their album cover upgrades. It is available on 9 different square albums (8×8, 10×10 and 12×12 Zook Books, Lustre Books...

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05 Oct, 2015

Why do photographers need to blog?

05 Oct, 2015

While blogging might seem like a daunting task, it doesn’t have to be and we have a few great reasons why you should be doing it! A blog is a great tool that allows photographers to share their passion, creative vision, and individual photography style with potential clients. Your...

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01 Oct, 2015

3 Exciting Changes Effective Oct. 7th!

01 Oct, 2015

The leaves aren’t the only things changing this season at Zookbinders! Major updates are coming to Zookie Pro that will simplify the ordering experience for photographers and their clients alike. Here’s what’s new: Splash Covers will be available on orders designed by Zookbinders!

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