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153 words of advice for the busy business owner

Design Wedding Albums | Zookbinders

Things You Should Do:

● Talk to every client – in person, on the phone and electronically

● Take beautiful photographs that your client will cherish

● Become proficient in basic upselling skills, which include meeting with clients before and after events. Note: a little extra cash solves a lot of life’s problems 🙂

● Follow up after the event to make sure your client is thrilled with everything including their professional wedding album. Then ask for referrals and to submit reviews

Things You Shouldn’t Do:

● Overshoot

● Spend hours Culling out bad photos – there are companies that can do this for you

● Edit 1000+ photos – this too can be outsourced to someone who does this for a living. They will get it done quicker than you.

● Give clients access to their images without delivering a pre-selected gallery of recommended photos for their album – Zookbinders has the best solution for this – see https://www.zookbinders.com/photo-selection-service/

Design Wedding Albums

Picture of Mark Zucker

Mark Zucker

Zucker founded Zookbinders in 1995 and is passionate about helping photographers attract more clients, make more money, and spend less time in post-production. He was raised in the pro photography business (his father founded Capri Album) and remembers attending trade shows as a kid (he was more of a nuisance than a contributor).

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